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For whatever reason, different cars are popular in different parts of the world. The USA may be the only market on earth with as many pickup trucks sold. Pickup trucks, especially 1/2 ton, 3/4 ton, and 1 ton trucks just aren't privately operated in most of the world. Who would buy a big truck like that in Tokyo, Hong Kong, or Saigon? Same way the mini-van is the pimp mobile in Asia, where every gangster movie shows an entire mob pouring out of a mini-van for the climactic machete fight scene.