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2018 Ford Trends Report Underscores How Consumers and Brands Are Pushing Through in Uncertain, Interesting Times


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People feel increasingly polarized by unrest, upheaval and other changes taking place in the world, and more than 60 percent of adults globally say they feel overwhelmed by things happening around them. Ford’s 2018 Looking Further with Ford Trends Report examines not only the issues dividing the world, but also the coping mechanisms that are emerging as a result.

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