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How Ford Quietly Went About Early Testing of New F-150 Cargo Box with Real Customers in the Toughest Conditions


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Ford Motor Company went beyond its labs to test a key part of the all-new Ford F-150. The company embedded six prototype pickups – each with an experimental aluminum-alloy cargo box – at some of its fleet customer job sites then quietly went about evaluating the design and engineering of the next-generation pickup in the toughest conditions.

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